What would be the most strategic approach for this brand to use Amazon Ads signals?
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Correct answer: Amazon Owned & Operated (O&O), Amazon Publisher Direct (APD), and SSPs/Exchanges.
Why this is the answer
Using broad eligible supply helps apply Amazon Ads signals across more relevant customer touchpoints. Amazon DSP supports planning across Amazon inventory and third-party inventory, which helps extend reach while maintaining audience relevance. This approach is stronger than limiting delivery to one inventory source because customer journeys occur across multiple environments. It supports full-funnel planning by combining signal-based audience strategy with wider media access.
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