What would prevent data from appearing in a Custom Report?
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Correct answer: A filter that removes all the data.
Why this is the answer
Filters are destructive. Filtering your incoming hits permanently includes, excludes, or alters those hits in that view, according to the type of filter. Therefore, you should ALWAYS maintain an unfiltered view of your data so you always have access to your full data set. It could happen that data won’t show in reports if you’ve applied to many filters that exclude all the data. Tip: Keep in mind that filters are applied in Sequential order.
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