What would you put in the Conversion Value field to dynamically capture the conversion values associated with your Google Ads tag?

The Conversion Value field in Google Ads tags requires a variable that captures the monetary value of a conversion. A user-defined variable, configured to extract the conversion amount from the data layer or a specific element on the page, is the correct way to dynamically pass this value. This ensures that each conversion's specific value is reported, allowing for accurate ROI calculation. A built-in Referrer variable records the URL of the referring page, not a monetary value. The median or projected amount users spend according to Analytics are aggregate metrics, not dynamic values tied to individual conversions, and are not directly used in the Conversion Value field for real-time tracking.