Whatmethod(s)of optimization does Amazon DSP offer?

Amazon DSP offers manual optimization. This means advertisers or their agencies directly adjust campaign settings, bids, targeting, and creatives based on performance data. While Amazon DSP provides robust reporting and insights, the actual adjustments are made by the user. There isn't an "automatic optimization" method where the system autonomously makes all optimization decisions without user input, although machine learning is used to inform recommendations and improve delivery within the defined parameters. Therefore, the primary method for improving campaign performance is through manual intervention and strategic adjustments.