When a Pinterest user clicks on a pin on a mobile phone, they are taken _______.

When a Pinterest user clicks on a Pin on a mobile device, they are first taken to a "closeup" view. This allows them to see the image or video in full-screen, read the Pin description, and view related Pins, all within the Pinterest app. From this closeup view, they can then choose to click through to the brand's website or save the Pin to a board. Taking them directly to the brand's website would bypass this intermediate engagement step, which Pinterest prioritizes for user experience and content discovery. A Pinterest platform menu asking them to save it to a board is an action they can take from the closeup view, not the immediate result of the initial click.