When advertisers want to model user journeys without observable data, which tool within Google Analytics 4 can help them do that?

Enhanced conversions help advertisers model user journeys when observable data is limited, such as due to privacy restrictions or cookie consent choices. It uses hashed, first-party customer data (like email addresses) from your website to improve the accuracy of conversion measurement. This allows Google's machine learning models to fill in gaps in observed data, providing a more complete picture of conversion paths and optimizing bidding strategies. Private mode is not a Google Analytics 4 feature. Google Tag Manager is a tag management system, not a modeling tool. Consent Mode adjusts how Google tags behave based on user consent, but doesn't directly model journeys without observable data in the same way Enhanced conversions does.