When advertising on Twitch, the landing page viewers are directed to must match and be related products and/or services.
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Correct answer: True.
Why this is the answer
The statement is true. For effective advertising on Twitch, and digital advertising in general, the landing page must be highly relevant to the ad content. This ensures a consistent user experience and increases the likelihood of conversion. If an ad promotes a specific product or service, the landing page should directly feature that product or service, not a generic homepage or unrelated offering. Irrelevant landing pages lead to higher bounce rates and wasted ad spend because users quickly leave when they don't find what they expected.
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