When advertising to a key audience, it’s important to discover WHO is in the audience and WHERE they generally live.

This statement is false. While understanding your audience is crucial for effective advertising, focusing solely on "who they are" (demographics) and "where they live" (geographics) is insufficient. Modern advertising, especially on platforms like Twitch, requires a deeper understanding of psychographics (their interests, values, and lifestyles) and behaviors (what they watch, how they interact, and their purchasing habits). Knowing these aspects allows for more precise targeting and messaging, leading to better engagement and return on investment. Simply knowing demographics and geographics provides a superficial view and often leads to less effective campaigns.