When an industry newsletter cites your company's blog post and a well-known marketing publication links to your content, which E-E-A-T principle is being strengthened?

Authority is strengthened when reputable external sources, like industry newsletters and well-known marketing publications, reference or link to your content. This indicates that others in the field recognize your company as a reliable and knowledgeable source. Experience refers to having firsthand knowledge or skill in a topic. Expertise relates to the specialized knowledge or skill an author or creator possesses. Trustworthiness encompasses the legitimacy, transparency, and honesty of the website and its content. While all E-E-A-T principles are interconnected, third-party endorsements specifically bolster Authority.