When and where are First Impression Takeover ads played?
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Correct answer: While the viewer is browsing on mobile or desktop, the first ad to appear for every viewer that day, right before a stream begins (Pre-roll).
Why this is the answer
First Impression Takeover ads are designed for maximum visibility, playing as the very first ad a viewer sees each day on Twitch, regardless of whether they are on mobile or desktop. This placement occurs as a pre-roll ad, meaning it plays immediately before a stream begins, ensuring high impact and undivided attention. Other options are incorrect because they describe different ad placements: ads on the Twitch Homepage are distinct from pre-roll video ads, post-roll ads play after a stream, and mid-roll ads play during a stream.
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