When announcing an employee advocacy program, it’s important to reinforce why sharing content on behalf of an employer is in the employee’s self-interest. Employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby ________________________.

The correct answer is "differentiating themselves as a dedicated performer within the organization." When employees share company content, they demonstrate their commitment and alignment with the organization's goals, which can enhance their professional reputation internally. While "getting more followers on their social channels" might be a side effect, it's not the primary self-interest for an employee advocate. "Portraying the organization as a great place to work benefiting from brand rub" and "supporting the organization’s business interests" are benefits for the organization, not directly for the individual employee's self-interest in this context. "Displaying the degree of their brand affinity" is a passive outcome, whereas active advocacy positions them as a dedicated performer.