When building out their content calendar, Beantown Coffee's first step was to design a set of new email templates and designs. Was that the best course of action? (Select the best answer.).

Effective content calendars start with strategy, not design. By first mapping content to each stage of the customer journey—such as acquisition, conversion, and retention—the team ensures that every message has a clear purpose. Aligning this plan with key holidays, promotions, and seasonal moments helps create a cohesive, goal-driven calendar.