When checking your competitors during keyword research, which target keywords should you consider? Choose 2 options.

When analyzing competitors' keywords, you should consider both low-cost and high-cost terms. Low-cost terms often indicate keywords with lower competition or niche relevance, which can be easier to rank for and drive targeted traffic. High-cost terms, conversely, usually signify keywords with high commercial intent and significant search volume, meaning competitors are willing to pay more for them due to their potential for conversions. By examining both, you gain a comprehensive understanding of your competitors' strategies, identifying both quick wins and high-value targets. Medium-cost terms are not a distinct strategic category in the same way; rather, they fall on a spectrum between low and high, and focusing on the extremes provides more actionable insights.