When conducting local keyword research, which factors should be analyzed? (Select all that apply)

When conducting local keyword research, analyzing search volume helps identify how many potential customers are looking for a specific term, indicating its popularity and potential reach. Keyword difficulty assesses how challenging it will be to rank for that keyword against competitors, guiding strategy towards achievable targets. Understanding user intent (e.g., informational, navigational, transactional) ensures the keywords align with what local customers are trying to achieve, leading to more relevant content and higher conversion rates. Domain age is a factor in overall SEO but is not directly analyzed during keyword research itself; it's a characteristic of a website, not a keyword metric.