When considering to expand globally through an Amazon marketplace,whyis proficiency in the local language necessary?

Proficiency in the local language is crucial for providing effective customer support. Customers expect to communicate in their native language for inquiries, issues, and feedback, which directly impacts satisfaction and trust. Inaccurate or delayed communication due to language barriers can lead to negative reviews, returns, and lost sales. While negotiating shipping fees is important, it's typically handled by logistics teams or automated systems and doesn't require widespread local language proficiency across the entire business in the same way customer-facing roles do.