When creating a Google Video campaign with“brand awareness and reach”asthe campaign goal,why is using target cost-per-thousand impressions(tCPM)theoptimal bidding strategy?

The correct answer is using target cost-per-thousand impressions(tCPM)optimizes bids to put the campaign's message in front of as many relevant people as possible.When the campaign goal is"brand awareness and reach,"the primary objective is to maximize exposure and ensure the campaign's message reaches a wide audience.Targeting cost-per-thousand impressions(tCPM)is the optimal bidding strategy because it focuses on maximizing impressions rather than clicks or conversions.With tCP M bidding,advertisers specify how much they are willing to pay for every thousand impressions their adreceives.This approach ensures that the campaign's message is delivered to as many relevant users as possible,maximizing brand exposure and increasing the likelihood of reaching the target audience.Since the goal is to increase brand awareness and reach,prioritizing impressions through tCP M bidding aligns with the campaign's objectives and allows advertisers to efficiently achieve their desired outcomes.Therefore,using tCP Mas the bidding strategy is optimal for a Google Video campaign aimed at brand awareness and reach.