When creating a new In-Stream Video Ad,whatdoes"Brand Safety"inside targeting criteria allow you to do?

Brand Safety within Twitter's In-Stream Video Ad targeting allows you to protect your brand's reputation by preventing your ads from appearing alongside content that is inappropriate or misaligned with your brand values. This feature enables you to proactively exclude specific content categories (e.g., sensitive topics, violence) and individual publisher handles that you deem unsuitable. This ensures your video ads are shown in a brand-safe environment, maintaining a positive perception. Adding a call to action to Tweet copy is a creative function, not a brand safety feature. Filtering on demographics is a standard targeting option, separate from brand safety content exclusions.