When defining a measurement plan, what is the order of steps?

A measurement plan starts with clearly defined business objectives, which are the overarching goals for your website or app. Once objectives are established, you determine the key actions users need to take to achieve those objectives. These are the specific, measurable steps users complete (e.g., making a purchase, signing up for a newsletter). Finally, Key Performance Indicators (KPIs) are selected to measure the success of those key actions and, ultimately, the business objectives. KPIs are quantifiable metrics that track progress. The other options reverse this logical flow, making it difficult to define meaningful metrics without first understanding the goals and the actions that contribute to them.