When defining your brand voice, first consider the brand's:
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Correct answer: Vision, Mission, Values.
Why this is the answer
The correct answer is Vision, Mission, Values because defining your brand voice starts with understanding what your brand stands for, its purpose, and its core principles. Your vision, mission, and values guide the tone, personality, and messaging of all communications, ensuring consistency and authenticity. While origin, journey, and destination or goals, plan, and results are important for broader strategy, they do not directly define voice.
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