When designing mobile advertising campaigns,what is a best practice to identify which keywords to target?

To effectively target mobile advertising campaigns, using dedicated keyword research tools like Google Keyword Planner or Bing Keyword Research Tool is a best practice. These tools provide data-driven insights into search volume, competition, and related keywords, specifically for mobile searches, helping you identify relevant and high-performing terms. Asking your audience directly might yield some qualitative insights, but it lacks the quantitative data and scale needed for comprehensive keyword strategy. While analyzing competitor keywords can be informative, relying solely on competitor data might mean missing unique opportunities or focusing on keywords that aren't optimal for your specific campaign goals.