When generating a case study, what step do you take to target an ideal customer profile (ICP)?
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Correct answer: Select customize details.
Why this is the answer
The customization step helps shape the case study around the intended customer profile before content is generated. In Amazon DSP , audience strategy depends on selecting relevant audiences based on campaign goals and customer signals. Applying ICP details gives the content clearer context for industry, pain points, and messaging focus. This makes the case study more relevant than a generic asset created without audience direction.
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