When helping a client build a series of automations or customer journeys, it’s important to prioritize the automations you first build. What 3 factors should most impact how you prioritize your automations?

Prioritizing automations effectively ensures maximum impact. Frequency is crucial because automations that run often (e.g., welcome series for new subscribers) will reach more people and have a greater cumulative effect. Conversion potential focuses on automations that directly drive desired actions, like purchases or sign-ups, offering a clear return on investment. Opportunity to improve considers automations that are currently underperforming or non-existent but could significantly boost engagement or revenue if implemented or optimized. Send date is a tactical detail for individual emails, not a strategic factor for prioritizing which automations to build first.