When implementing better CTAs, it’s important to avoid using a sense of urgency.

False. When implementing better CTAs (Calls to Action), incorporating a sense of urgency can be highly effective. Urgency motivates immediate action by creating a fear of missing out (FOMO) or highlighting a limited-time opportunity. Phrases like "Act now," "Limited stock," or "Offer ends soon" can significantly increase conversion rates. While overuse or false urgency can damage credibility, strategic and genuine urgency is a powerful psychological trigger in marketing. Avoiding urgency altogether means missing a key tactic for improving CTA performance.