When incorporating videos into a digital strategy,which of the following tactics provides value to customers?
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Correct answer: Publishing a how-to video on their website.
Why this is the answer
Publishing a how-to video on your website provides direct value to customers by offering practical information and solutions to their problems. This type of content helps them understand how to use a product, perform a task, or solve a common issue, thereby enhancing their experience and building trust. Setting up live streams of a physical shop might offer some transparency but generally lacks direct, actionable value for most customers. Producing sale campaign videos focuses on promotion rather than providing intrinsic value or solving customer needs.
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