When is the best time to start the renewal conversation?

Starting renewal conversations at least three months before the renewal date (Option A) is crucial for several reasons. This timeframe allows ample opportunity to discuss successes, address any concerns, present new proposals, and negotiate terms without pressure. It provides enough lead time for the client to secure budget approvals and for the agency to plan resources effectively. Waiting until thirty days out (Option B) is often too late, as clients may have already begun exploring other options or may not have sufficient time for internal approvals. Waiting until the engagement ends (Option C) or until the client initiates the conversation (Option D) puts the agency in a reactive position, risking client churn and making it harder to proactively demonstrate value and secure future work.