When it comes to brainstorming content ideas, what percentage of businesses are letting AI do the heavy lifting?

The correct answer is 39%. This figure comes from a Semrush survey conducted in late 2023, which found that 39% of businesses were using AI for content idea generation. This indicates a significant, but not overwhelming, adoption of AI in this specific marketing task. 90% is too high, suggesting almost universal adoption, which isn't accurate for this specific use case yet. 58% and 70% are also higher than the reported figure, overstating the current prevalence of AI for content brainstorming among businesses.