When it comes to content marketing on social media, research is the key to understanding what content will resonate with your audience. Begin by looking at your Social Media Audit, and then use network-specific tools such as_______________ and ________________to identify your audience demographics by network.

Facebook's Audience Insights and Twitter Analytics are robust, native tools designed to provide detailed demographic and interest data about your audience on each respective platform. These tools help you understand who your followers are, what they like, and how they interact with content, which is crucial for tailoring your content strategy. Other options are incorrect because: "Twitter Demographic Analytics" is not a standard Twitter tool name; "Facebook Geo-Targets" is a targeting option, not an analytics tool. "Snapchat Biographies" and "Twitter Lists" are features, not comprehensive demographic analysis tools. "Instagram Stories" is a content format; "LinkedIn Demographics" is a general term, not a specific, easily accessible analytics tool for your audience in the same way. "Instagram Market Insights" and "Twitter People Metrics" are not standard or comprehensive analytics tools provided by the platforms. "Instagram Post-Locator" and "Facebook People Manager" are not recognized analytics tools for audience demographics.