When it comes to creating video for your social channels, which of the following is NOT a best practice?

While many social media videos are consumed on mobile, recording exclusively on a mobile device isn't always a best practice. Professional-looking video often benefits from higher-quality cameras, better lighting, and external microphones that dedicated recording equipment can provide, even if the final product is viewed on a phone. The other options are generally considered best practices: subtitles improve accessibility and viewing in sound-off environments; landscape is standard, while portrait is ideal for vertical-first platforms like Stories; professional editing tools offer greater control and polish; and varied shots and B-roll make videos more engaging.