When it comes to measuring campaign performance, which Chrome and Android Privacy Sandbox API aims to do so without using third-party cookies?
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Correct answer: The Attribution Reporting API.
Why this is the answer
The Attribution Reporting API is designed to measure conversions (like clicks or views leading to purchases) across sites and apps without relying on cross-site identifiers such as third-party cookies. It provides aggregated, privacy-preserving reports to help advertisers understand campaign performance while limiting individual user tracking. The Topics API focuses on interest-based advertising by categorizing user interests on-device, not attribution. The First-Party Set API allows related domains owned by the same entity to be treated as first-party, primarily for cookie access, not attribution. The Protected Audience API (formerly FLEDGE) enables on-device ad auctions for remarketing, which is distinct from campaign performance measurement.
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