When listing countries/regions to expand your business to, what can you do to add more countries?

To expand your business internationally, a multi-faceted approach is best. Conducting keyword research helps identify demand and search volume in different regions, revealing potential new markets based on what people are actively searching for. Checking where your current traffic is coming from provides valuable insights into existing international interest in your products or services, highlighting organic opportunities you might not have considered. Both strategies offer unique and complementary data points that are crucial for informed decision-making when selecting new countries or regions for expansion. Therefore, combining these methods provides a comprehensive view for identifying viable expansion territories.