When looking to advertise a new business online,what is one of the major benefits of display ads?

Display ads offer significant flexibility in their presentation, allowing advertisers to use various formats like images, videos, audio, and rich media. This versatility enables businesses to create visually engaging and interactive ads that can capture audience attention effectively and convey brand messages creatively. This adaptability is particularly beneficial for new businesses aiming to establish their brand identity and differentiate themselves in a crowded online space. While display ads have broad reach, they are not "seen by everyone"; targeting ensures they reach relevant audiences, not necessarily every internet user. Also, display ads generally have a lower click-through rate compared to search ads because they are often less intent-driven, appearing to users who are browsing rather than actively searching for a product or service.