When looking to expand your business internationally on social media,what should you do first?

Before expanding internationally on social media, it's crucial to analyze which platforms are popular in your target region. Different countries and demographics favor various social media channels. For example, while Facebook and Instagram are dominant in many Western countries, platforms like WeChat in China or VK in Russia hold significant market share. Understanding this allows you to focus your resources effectively and reach your desired audience. Treating all social media channels the same is inefficient and likely to yield poor results, as your audience might not be present on every platform. Using popular phrases and memes comes later, once you've identified the appropriate platforms and understand the local culture.