When looking too pti mise the performance of a website to improve its search engine ranking,using'long tail keyword terms'in your SEO plan often allows you to...

Long-tail keywords are more specific and less competitive than short-tail keywords. This specificity means they target a niche audience with a clearer intent, leading to more qualified traffic. While the search volume for individual long-tail keywords is lower, collectively they can drive significant traffic. Because they are less competitive, it's easier for a website, especially a newer one, to rank for them, thereby uncovering more opportunities to attract relevant visitors. Outranking larger companies is a possible outcome but not the primary or guaranteed benefit. Seeing more traffic than short-tail keywords is generally incorrect; short-tail keywords typically have much higher search volumes, though they are harder to rank for.