When optimizing a website for local SEO, where should keywords be strategically placed? (Select all that apply)

For effective local SEO, keywords should be integrated naturally across various on-page elements. Title tags and headers (H1, H2, etc.) are crucial as they signal to search engines the primary topics of your page. Body copy provides context and depth, allowing for natural keyword inclusion and variations. Image alt-text is important for accessibility and helps search engines understand the image content, offering another opportunity for keyword placement. Placing keywords only in the meta description is insufficient because while meta descriptions influence click-through rates, they are not a primary ranking factor for keyword relevance. Similarly, relying only on headers and title tags, or only on the URL structure, misses opportunities to reinforce relevance throughout the content. A comprehensive approach ensures search engines fully grasp the page's local relevance.