When optimizing content for international markets, Aleyda recommends following:

Aleyda Solis, a prominent international SEO expert, advocates for a comprehensive strategy when optimizing content for international markets. This includes an "iterative approach," meaning continuous testing, analysis, and refinement based on performance data and user feedback in each market. It also involves an "incremental approach," which suggests making gradual, manageable changes rather than large, disruptive overhauls, allowing for better tracking of impact and easier course correction. Therefore, both iterative and incremental approaches are recommended as part of a holistic international SEO strategy.