When planning a multi-channel video campaign, which format offers the most flexibility in placement?
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Correct answer: Online Video (OLV) with both in-stream and out-stream options.
Why this is the answer
Online video (OLV) provides broader placement flexibility because Amazon Ads defines it across both video-content and non-video environments. It can run across desktop, mobile, and tablet formats, which supports multi-channel video planning. In-stream placements appear within video content, while out-stream placements can appear between text and images. This wider placement eligibility makes Online video (OLV) more adaptable than formats tied to one media environment.
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