When planning her DCO campaign Jennifer determined the exact KP Is she should review her strategy against.Which stage of the campaign should she check the performance?

Jennifer should check performance at both the beginning and the middle of the campaign. Monitoring performance from the start allows for immediate identification of any issues or underperforming elements, enabling quick adjustments to optimize the campaign. Checking again in the middle of the campaign provides an opportunity to assess the effectiveness of initial adjustments and make further refinements, ensuring the campaign stays on track to meet its KPIs. Waiting until only the middle might miss early opportunities for improvement, while only checking at the beginning might not capture the full impact of initial changes.