When planning your website,what is one of the key things you should consider?

When planning your website, a crucial consideration is "What you want your customers to do on the site." This aligns with defining your website's goals and calls to action (CTAs). Understanding desired customer actions, such as making a purchase, signing up for a newsletter, or contacting you, directly influences the site's design, content, and user flow. Without clear objectives for customer behavior, your website risks being unfocused and ineffective. While "How customers will interact with the site" is important for user experience (UX), it's a subsequent consideration that flows from knowing what you want them to do. You first define the desired action, then design the interaction to facilitate it. "The order your products will appear on the site" is a detail of product presentation, important for e-commerce, but secondary to the overarching goal of customer engagement and conversion.