When plotting out the content mix for your upcoming social media publishing schedule, promotional content about your organization shouldn’t exceed _______________ of your overall content mix.

The correct answer is Roughly 1/3rd. A common best practice in social media content strategy, often referred to as the "rule of thirds" or similar variations, suggests that promotional content directly about your organization should constitute approximately one-third of your overall content mix. The remaining two-thirds should be dedicated to engaging, educational, or entertaining content that provides value to your audience without being overtly promotional. This approach helps maintain audience interest and avoids overwhelming them with sales messages. Roughly half your content is too high a proportion for promotional material and can lead to audience fatigue. None is unrealistic, as social media marketing aims to promote the organization. Roughly 2/3rds is far too high and would likely alienate your audience.