When promoting content using an email newsletter, your message should be…

Email newsletters are most effective when they are simple and short. Subscribers often scan emails quickly, so concise messaging increases the likelihood of engagement. A clear, brief message respects the reader's time and makes it easier to grasp the main point or call to action. While a story-focused approach can be engaging for some content, it can also make the email too long and deter quick reads. Including too many links can overwhelm the reader and dilute the primary call to action. An email of at least 600 words is generally too long for a newsletter and is likely to be skipped or deleted without being read.