When researching a journalist before adding them to your media list, which of the following is the most important thing to check?
Choose an answer
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Correct answer: Whether their recent articles cover the topic you want to pitch.
Why this is the answer
The course emphasizes that before adding a journalist to your media list, you should confirm that they actually write about the topic or industry related to your pitch . Reviewing their recent articles ensures your outreach is relevant and increases the likelihood of coverage. The transcript explains that you should check journalists’ profiles and recent articles to verify they cover the topic you plan to pitch before adding them to your list. The other options are incorrect because:
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