When reviewing your media monitoring results, what can you use sentiment filters for?
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Correct answer: To see whether brand mentions across news and blogs are positive or negative.
Why this is the answer
Sentiment filters in media monitoring help you analyze the tone of brand mentions , allowing you to quickly understand whether coverage is positive, negative, or neutral. This helps evaluate public perception and the impact of your PR efforts. The course explains that within media monitoring you can filter mentions by sentiment (positive or negative) and analyze mentions over time and across sources. The other options are incorrect because:
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