When running a search engine marketing campaign,what goal do you expect to achieve by having conversion tracking on your site?

Conversion tracking allows you to monitor specific actions users take on your website after interacting with your ads, such as purchases, sign-ups, or form submissions. By seeing which keywords, ads, and campaigns lead to these valuable actions, you can understand what aspects of your search engine marketing are effective and which need optimization. This data-driven insight enables you to refine your strategy, allocate budget more efficiently, and improve overall campaign performance. Seeing personal data about customers is not the purpose of conversion tracking; it focuses on aggregate action data. Increasing your budget is a decision made after understanding performance, not a direct goal of conversion tracking itself.