When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at?

The percentage decrease in cost per click (CPC) and cost per impression (CPM) is not a common metric for employee advocacy programs because these metrics are primarily associated with paid advertising campaigns, not organic employee sharing. Employee advocacy focuses on leveraging employees' networks for organic reach and engagement. While increased organic reach can indirectly reduce the need for paid advertising, CPC and CPM are direct measures of paid ad efficiency. The other options are all common and relevant metrics: Social reach directly measures the audience size influenced by shared content. Website traffic from employee shares demonstrates the program's ability to drive visitors to company assets. New employee recruitment and sales leads show the tangible business impact of employee advocacy. Advocate engagement (weekly/monthly active participants) indicates the health and participation level of the program itself.