When selecting media outlets, what is the best practice for creating your list?
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Correct answer: Start small and let AI select a high-impact mix of outlets.
Why this is the answer
The course recommends starting with a smaller, focused set of outlets instead of selecting all available ones. The AI PR Toolkit can automatically choose a high-impact mix of media outlets , which serves as a strong starting point for outreach and keeps personalization manageable. The transcript specifically advises against selecting every outlet because each selected outlet requires personalized outreach, and suggests using the AI selection feature to choose impactful outlets. The other options are incorrect because:
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