When setting up a Display campaign,should an online retailer change their view-through conversion window for a product with along sale cycle?
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Correct answer: Yes,because the sales cycle for that product maybe longer than the default window..
Why this is the answer
**Yes,because the sales cycle for that product maybe longer than the default window.**For products with along salecycle,consumers might take longer to decide and make a purchase.By adjusting the view-through conversion window to match this extended decision-making process,advertisers can more accurately attribute conversions that resulted from users seeing(but not clicking on)their display ad.If the window is too short,the advertiser might miss out on attributing conversions that take place after the default window has closed but are still influenced by the ad.
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