When setting up a Video view campaign, what's the default buy flow, and what is its performance benefit?

The default buy flow for a Google Ads Video view campaign is multi-format. This means your ads are eligible to serve across various formats like in-stream, in-feed, and Shorts, reaching a broader audience. This approach is beneficial because it can significantly drive up overall views and increase consideration lift by exposing your video content to users in different contexts and across multiple placements. Shorts-only is a specific campaign type, not the default for general video view campaigns. Single-format is restrictive and wouldn't maximize reach or views. Manual placement is an option for more granular control but is not the default buy flow.