When setting up Conversion Tracking on your website, what is a Conversion Window?
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Correct answer: The timeframe within which conversions will be attributed to your LinkedIn ad.
Why this is the answer
A Conversion Window defines the period during which a user's conversion action (e.g., a purchase or sign-up) will be attributed to a prior interaction with your LinkedIn ad. For example, if you set a 30-day click-through conversion window, any conversion that occurs within 30 days of a user clicking your ad will be counted as a conversion from that ad. This helps marketers understand the long-term impact of their campaigns. The amount of time your audience spends on your website is "session duration" or "time on site," not a conversion window. The number of times your audience clicks on your ad is "clicks," not a conversion window.
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