When setting up display advertising campaigns,who can you target?

Display advertising campaigns allow you to target audiences based on various demographic and behavioral factors. Targeting people who speak different languages is a common and effective strategy, as it enables advertisers to deliver culturally and linguistically relevant messages, increasing engagement and conversion rates. This is crucial for international campaigns or for reaching diverse linguistic groups within a single country. The other options are generally not viable targeting criteria. While you can target demographics, "people with specific names" is not a standard or practical targeting option for display advertising platforms. Similarly, directly targeting "people who already own specific products" is not a direct targeting capability; instead, advertisers might use remarketing to target users who have previously interacted with their products or website, or interest-based targeting to reach those interested in certain product categories.