When setting up your campaign, how is it best to decide your targets?

The correct answer is Choose 1 or 2 options that support your goal because targeting too broadly can dilute your message and reduce campaign effectiveness, while selecting one or two precise audience options ensures your ads reach the people most likely to take the desired action. This approach aligns your targeting with your campaign objectives, maximizes relevance, and improves overall performance. Selecting everything just to cover the most people often wastes budget on audiences unlikely to engage.